Global Media Management Essay Example | Topics and Well Written Essays - 2000 words

globular Media Management - Essay ExampleGlobal Media Management Introduction The communicating industry has been one of the toughest industries in the world. This is as a result of the immense competition and rivalry that is characterized by the industry. In fact, it is one of the about competitive industries in the world. This can be rooted from the fact that the communication industry experiences the most expert innovations across all industries. Every now and then parvenu communication softw atomic number 18 and hardw atomic number 18 are innovated. The only way a firm in the industry can make sure that they are enjoying maximum revenue from the industrys trade, is to make sure that they are the first ones to come up with such innovations since this allow for not only attract more consumers to their product but also realise that they have productions rights of the technology they have introduced to the market. Innovation has made the communication industry to resemble a thoroughgoing(a) competition market since no one firm enjoys domination over the market due to these new innovations that revolutionize the industry every now and then. Green Technologies has developed a new smart promise which it intends to launch in the next four months. It is important for the firm to undertake a good merchandising dodge to ensure that the product is received well by consumers in the communication market. In rear for this to happen, the marketing team should identify its communication neutrals, the target consumer group, the brand which they bequeath give the phone, and what media tools they will purpose in their campaign of launching the new product. Communication Objectives To ensure that Green Technologies successfully launches the new phone, it is of berth for them to come up with communication objectives for their campaign. This will be beneficial to the firm because, coming up with communication objectives will save the company both time and money sin ce they will undertake communication strategies that will focus on the objectives they have set rather than undertaking a general communication strategy that will convey information that might be ambiguous and unnecessary costing them a diffuse of money and time. One communication objective in the launching of their product is to communicate to consumers in the market on the system specifications of the new smart phone. The firm should specify to consumers on each and every sustain the new phone has explaining to them in a simple way in which ordinary persons who do not understand technological specifics can understand about the new product. For example, the new smart phone will come with a 5.0 inch demonstration screen with high description. This means that the phone can display videos and pictures in crystal clear quality. In the above example, not all consumers understand what high definition is hence by explaining to the consumers that it means quality pictures and videos it further explains the meaning of the term high definition to a layman. This will go a long way in ensuring the consumers understand the specifications of the phone. Another communication objective that the firm should undertake is informing the consumers the advantage the smart phone has over other phones. This is due to the fact that in the communication industry, for a new product especially a smart phone to be successful in the